Continental Properties’ Springs Communities Lead in Online Reputation

(April 09, 2015) / by Jean Jones

ORA-Power-Rank

Continental Properties is pleased to announce that three of its Springs communities are ranked in the top five in their states in a recent ORA© (online reputation assessment) done by J Turner Research and Multifamily Executive magazine. These communities are:

This assessment identifies the top five communities for online reputation in each of the nation’s 50 states and the District of Columbia—as well as each state’s average ORA© score. To arrive at a score, J Turner Research tracks and analyzes the online reputation of more than 52,000 apartment properties across a number of ratings websites, on a monthly basis; J Turner has devised a statistical model to establish a single score for each property. This score, based on a 0-100 scale, serves as a benchmark to compare and contrast individual properties nationally.

For the state average, all properties in the state were considered. However, when considering the top properties in each state, only properties with a minimum of 10 reviews were considered.

Springs at Greystone in Birmingham, Alabama, was also recognized by J Turner in its ORA©  Power Rankings. This property recently ranked 77 in the Top 100 Properties for 2014 for online reputation. Springs at Greystone achieved a score of 80, while the national average was 46.

Paul Seifert, Continental Properties’ Vice President of Multi-Family & Retail Operations, recognized the efforts of the Springs teams in contributing to the great reputations of these communities. “To be in the top 5 in your state and in the top 100 nationally is a significant accomplishment. The teams at Springs at Alamo Ranch, Springs at Jordan Creek, Springs at Bettendorf, and Springs at Greystone are setting the gold standard for great customer service. This recognition is a welcome validation of our continuous on-site efforts to deliver that great service and to provide a consistent brand experience in every market we serve.”

Congratulations to the teams at Springs at Alamo Ranch, Springs at Jordan Creek, Springs at Bettendorf, and and Springs at Greystone who make Springs Apartments a great place to call home. Like the teams at each of our other locations, they work hard to enhance Springs’ reputation and take a “whatever it takes” approach to serving our residents.

Most importantly, though, we need to thank our Springs residents. Your positive comments, suggestions, insights, questions, reviews and recommendations have contributed significantly to our great online reputation. Thank you all!

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